Launching Business Insights

0→1 Analytics Platform for SaaS + Workplace Optimization

Turned fragmented SaaS usage and workplace signals into cost-saving, actionable insights—reaching $1M ARR and 30 customers in year one

Year
2024

Company
Zscaler

Turn data into strategic decisions

I helped ideate, design, and launch Zscaler Business Insights—a centralized analytics experience delivering 360° visibility into SaaS inventory, engagement and seat utilization, usage-vs-cost (cost matrix) and savings opportunities, plus hour-by-hour workplace utilization and trends over time.

We achieved $1M ARR and 30 customers in the first year.

My Role

Lead Product Designer

Team

1 Principle Product Manager

1 Senior Director Engineering
3 Senior Architects Engineering

1 Principle Engineer
3 Engineering Mangers
14 Engineers

PROBLEM

Getting data is just half the battle

We found that SaaS app usage and workplace utilization data were fragmented across several teams and tools and Zscaler had the unique opportunity to use existing data to surface new insights for users.

Data across multiple systems

SaaS usage, spend, and office utilization data lived in multiple systems across IT, procurement, HR, and facilities.

Manually compiled metrics

Metrics were manually compiled (spreadsheets, one-off reports) and hard to keep current, or did not exist.

No way to draw insights from data

Although other Zscaler products collected a lot of data, there was no way for users to translate it into any actionable insights

SOLUTION

Turning Zscaler’s data advantage into a new product

Reduce & consolidate SaaS apps

Make real usage visible so IT can identify redundant tools, right-size access by group, and reduce sprawl with confidence

Effectively utilize office space

Pair hour-by-hour utilization with historical trends so workplace teams can plan space based on actual behavior—not assumptions.

Drive stronger cost savings

Use cost-savings models based on predictive analytics to help IT, HR, Real Estate, and Facilities leaders drive savings in application and workplace transformation.

See instant time-to-value

Gain deeper business insights with nothing new to deploy. Leverage existing Zscaler deployments so customers can get insights quickly, with minimal setup friction.

OUTCOMES

Launched a fully functioning product that enabled customers to consolidate redundant apps, reduce unused licenses, and make data-backed office strategy decisions.

Outcomes

400 active users and 116 companies within the first 6 months of release.